The case of the misleading anchor: How health care bills can deceive

The case of the misleading anchor: How health care bills can deceive

Medical bills and explanations of benefits seem to play on a human brain proclivity called anchoring. What is anchoring? It’s a bias in our brains that basically says “the first number you encounter will be an anchor to the truth, and all other information will be a reaction or adjustment up or down from that […]