That prescription coupon isn’t really clipping costs: Bloomberg Business

Filed Under: Costs, Health plans, Patients

That prescription coupon isn’t really clipping costs: Bloomberg Business

“When Valeant Pharmaceuticals International ran a TV ad after this year’s Emmy Awards broadcast featuring actor Mario Lopez promoting its new antifungal toe treatment, Jublia, the spot drew some barbs,” Cynthia Koons and Robert Langreth write in Bloomberg Business. “But it’s also lured plenty of curious consumers who heeded the company’s invitation to visit the […]