The case of the misleading anchor: How health care bills can deceive

The case of the misleading anchor: How health care bills can deceive

Medical bills and explanations of benefits seem to play on a human brain proclivity called anchoring. What is anchoring? It’s a bias in our brains that basically says “the first number you encounter will be an anchor to the truth, and all other information will be a reaction or adjustment up or down from that […]

How to read a bill or explanation of benefits: Know the tricks

Filed Under: Costs, Health plans, Patients

How to read a bill or explanation of benefits: Know the tricks

The insurance company’s “explanation of benefits” explains nothing. In fact it often confuses matters more. Also: People believe their insurance companies are paying more than they really are, because quite often the explanation of benefits leads to that conclusion. When I founded this company, in fact, a major impetus was the fact that no one […]