Tootling own horn: We’re featured in a new study

We love getting recognition. A new study, Help Yourself: The Rise of Online Heath Marketplaces, is a survey of several sites — including — that provide consumer health care information. Author Jane Sarasohn-Kahn, the well-known architect of Think-Health and the Health Populi blog, notes something that’s been on our radar for a long time: about […]

Consumers seek emotional tie with health care, study finds

Filed Under: Patients, Providers

Emotional connections are important  in the health-care marketplace, writes the consultant  Jane Sarasohn-Kahn. “83% of consumers would pay more for a product or service from a company they feel puts them first, finds rbb Public Relations in their 2012 Nationwide Breakout Brand Survey,” she  wrote in November. “Emotional connections matter most in health care, say 76% of U.S. consumers, […]