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Consumers seek emotional tie with health care, study finds

Posted by on February 11, 2013

Emotional connections are important  in the health-care marketplace, writes the consultant  Jane Sarasohn-Kahn.

“83% of consumers would pay more for a product or service from a company they feel puts them first, finds rbb Public Relations in their 2012 Nationwide Breakout Brand Survey,” she  wrote in November. “Emotional connections matter most in health care, say 76% of U.S. consumers, followed by banks (63%), professional services (62% – think: accountant, financial planner, estate lawyer), travel (56%), insurance (55%) and autos (52%). Interestingly, apparel and beauty rank the lowest in the poll – with only 18% and 19% of consumers looking for emotional connections from those industries. ” Jane Sarasohn-Kahn, Health Populi, via Consumers seek emotional connections with health care – The Doctor Weighs In | The Doctor Weighs In.