Groupons for Health Care Services: “We’ve all bought Groupons for a wide variety of goods and services — dinner at a new restaurant, a periodical subscription, clothing, a hot air balloon ride — but most of us have not bought a Groupon for health care services. Thus far, the health care offerings via Groupon seem to be limited mostly to cosmetic, dental, chiropractic and acupuncture services; in short, to services that are often excluded from traditional health care insurance coverage. In an age of on-line communications and marketing of health care services, it is natural to ask whether Groupon can work for other health care services, and in fact I was asked just that last week by American Medical News. The answer: it depends.” David Harlow, Mayo Clinic Center for the Social Media. More
