Groupons for Health Care Services: “We’ve all bought Groupons for a wide variety of goods and services — dinner at a new restaurant, a periodical subscription, clothing, a hot air balloon ride — but most of us have not bought a Groupon for health care services. Thus far, the health care offerings via Groupon seem to be limited mostly to cosmetic, dental, chiropractic and acupuncture services; in short, to services that are often excluded from traditional health care insurance coverage. In an age of on-line communications and marketing of health care services, it is natural to ask whether Groupon can work for other health care services, and in fact I was asked just that last week by American Medical News. The answer: it depends.” David Harlow, Mayo Clinic Center for the Social Media. More
Jeanne Pinder is the founder and CEO of ClearHealthCosts. She worked at The New York Times for almost 25 years as a reporter, editor and human resources executive, then volunteered for a buyout and founded ClearHealthCosts.
She was previously a fellow at the Tow Center for Digital Journalism at the Columbia University School of Journalism. ClearHealthCosts has won grants from the Tow-Knight Center for Entrepreneurial Journalism at the Craig Newmark Graduate School of Journalism at the City University of New York; the International Women’s Media Foundation; the John S. and James L. Knight Foundation with KQED public radio in San Francisco and KPCC in Los Angeles; the Lenfest Foundation in Philadelphia for a partnership with The Philadelphia Inquirer; and the New York State Health Foundation for a partnership with WNYC public radio/Gothamist in New York; and other honors.
Her TED talk about fixing health costs has surpassed 2 million views.