pharmacy price gaming example screenshot
Summary: Rob Lamberts, a family physician, wrote this useful piece over at his blog, “Musings of a Distractible Mind.” The money quote: “This incident is just one example of the terrible gaming that routinely occurs with the prices of drugs. There are plenty of others. Why, for example, do brand name medications continue having such high prices after the medication has gone generic (often 10-20x higher)? The reason is, if the generic no longer available, they get a cash windfall.” The post, with examples, is here. Caution: when you see pricing tools online, you should always ask 1) Where’s your data from? and 2) How do you make money? Sometimes money is made by putting the buyer and the seller together in the marketplace, and taking money for that service.

Jeanne Pinder

Jeanne Pinder  is the founder and CEO of ClearHealthCosts. She worked at The New York Times for almost 25 years as a reporter, editor and human resources executive, then volunteered for a buyout and founded...