Humana, the big health insurer, came visiting the other day to ask ClearHealthCosts how much an X-ray costs. They spent 8 minutes and 46 seconds reading this blog post. You can see on the screenshot here of our analytics program.
Interestingly, they came to us via the sketchy informationvine.com search.
They came lots of other times too.
On Aug. 23, Humana researched prostate biopsy costs and high-deductible plans for 12 minutes 33 seconds. Here’s the screenshot.
On Aug. 15, Humana researched medical coding for 10 minutes. Here’s the screenshot.
On Aug. 11, Humana did some searches and investigated the ClearHealthCosts team and advisory board. Here’s the screenshot.
On July 31, Humana spent 15 minutes 18 seconds researching hernia repairs. Here’s the screenshot.
Also in August, the United States Department of Justice came by 6 times (twice in July); UnitedHealthcare came by 13 times (18 in July); Cigna came 13 times (12 in July); and Aetna came by 10 times (6 in July).
HCA Healthcare, the for-profit health care chain, came 14 times in August and 9 in July.
That’s just a sampling of our visitors.
Jeanne Pinder is the founder and CEO of ClearHealthCosts. She worked at The New York Times for almost 25 years as a reporter, editor and human resources executive, then volunteered for a buyout and founded ClearHealthCosts.
She was previously a fellow at the Tow Center for Digital Journalism at the Columbia University School of Journalism. ClearHealthCosts has won grants from the Tow-Knight Center for Entrepreneurial Journalism at the Craig Newmark Graduate School of Journalism at the City University of New York; the International Women’s Media Foundation; the John S. and James L. Knight Foundation with KQED public radio in San Francisco and KPCC in Los Angeles; the Lenfest Foundation in Philadelphia for a partnership with The Philadelphia Inquirer; and the New York State Health Foundation for a partnership with WNYC public radio/Gothamist in New York; and other honors.
Her TED talk about fixing health costs has surpassed 2 million views.