Contact: Evren Odcikin, KQED Manager, Marketing and Communications,, 415.553.8451

Press Room:

‘Price Check’ Aims to Make Health care Costs
More Transparent in California

Four-month project of KQED, Southern California Public Radio and will use community-contributed health care cost data for reporting.

June 23, 2014, San Francisco, CA — KQED, Southern California Public Radio and  invite California residents to share the cost of medical procedures through Price Check, a groundbreaking crowdsourced database of health care prices, which was launched today. California is one of the largest health care markets in the world and Price Check, which will be a community-created database of cost information for four common procedures, promises to be the very first database on health care costs that is created by, and easily accessible to, the public.

Each month of the pilot program, funded by a Prototype Fund grant from the Knight Foundation, will focus on one non-lifesaving procedure, encouraging California residents to share not just the charges, but also the prices paid by individuals and insurers. The first procedure for California consumers to share about is mammograms. Consumers can share prices and access the database at Names and contact information for the participants will be completely confidential.

The projectdoes not aspire to being exhaustiveor comprehensive, but rather representative. Data shared by the public will allow journalists at KQED and SCPR to look deeply into the issues and develop stories that will illuminate discrepancies and spark conversations. If the pilot program is successful, the project could extend past the four months.

“We are in the early days of the biggest expansion of health insurance in 50 years, and transparency is more important than ever,” said Colleen Wilson, executive director, KQED Interactive. “This project will not only provide a data repository that can be used by our reporters, but also allow the public to make more informed decisions.”

Paul Glickman, KPCC senior editor, said:  “Southern California Public Radio is eager to join with and KQED on this important project. One of the foundations of our health care coverage is our desire to help consumers navigate the health care system, and anything that pulls back the curtain on medical costs can make a significant contribution to that effort.”

Jeanne Pinder, founder and CEO of, said: “People should know what things cost in health care. We’ll use the power of our communities to reveal the secrets of the marketplace, and join hands to make this opaque system more transparent.”

KQED serves the people of Northern California with a public-supported alternative to commercial media. Home to the most listened-to public radio station in the nation, one of the highest rated public television services and a leader in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas. For more:

Southern California Public Radio (SCPR) is a member-supported public media network that operates 89.3 KPCC-FM in Los Angeles and Orange County, 89.1 KUOR-FM in the Inland Empire and 90.3 KVLA in the Coachella Valley. SCPR’s mission is to strengthen the civic and cultural bonds that unite Southern California’s diverse communities by providing the highest quality news and information service through radio and other interactive media. For more:  is a New York City startup bringing transparency to the health care marketplace by telling people what stuff costs. Using a combination of shoe-leather journalism, database sourcing and curation, crowdsourcing and partnering, is revealing the secrets of an opaque marketplace, and seeking to help solve one of the biggest problems we face as a nation. For more,

The John S. and James L. Knight Foundation supports transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts. The foundation believes that democracy thrives when people and communities are informed and engaged. For more: