“Prescription copay coupon marketing programs, which encourage insured consumers to select branded rather than generic drugs, will increase US health care costs by $32 billion over the next decade, according to a new study.” Lynn Taylor, Online Pharma Times.

 

Jeanne Pinder  is the founder and CEO of ClearHealthCosts. She worked at The New York Times for almost 25 years as a reporter, editor and human resources executive, then volunteered for a buyout and founded...