A walking billboard for cancer treatment — in Times Square

Filed Under: Patients, Providers

Today in Times Square, this walking billboard for cancer treatment caught my attention.

I don’t know anything about this place, and this isn’t strictly about our core mission (revealing health care costs) but I found it interesting. This was posted on their Web site:

“Welcome to Radiosurgery New York. We are one of the leading centers for radiation and radiosurgery worldwide – having led the way with fractionated brain radiosurgery and been first in the Western Hemisphere with non-invasive Body Radiosurgery. Radiosurgery New York is dedicated to sophisticated radiation treatments. Our physicians have had extensive experience using non-invasive fractionated stereotactic radiosurgery – both in the brain and body, as well as prostate.”

It presents itself as a “new option” nearby on Broadway at 38th Street.

I found two things remarkable:

1. How often do you see a walking billboard for medical treatment?

2. Why was the walking billboard for cancer treatment smoking?