radiosurgery walking billboard

Today in Times Square, this walking billboard for cancer treatment caught my attention.

I don’t know anything about this place, and this isn’t strictly about our core mission (revealing health care costs) but I found it interesting. This was posted on their Web site:

“Welcome to Radiosurgery New York. We are one of the leading centers for radiation and radiosurgery worldwide – having led the way with fractionated brain radiosurgery and been first in the Western Hemisphere with non-invasive Body Radiosurgery. Radiosurgery New York is dedicated to sophisticated radiation treatments. Our physicians have had extensive experience using non-invasive fractionated stereotactic radiosurgery – both in the brain and body, as well as prostate.”

It presents itself as a “new option” nearby on Broadway at 38th Street.

I found two things remarkable:

1. How often do you see a walking billboard for medical treatment?

2. Why was the walking billboard for cancer treatment smoking?


Jeanne Pinder

Jeanne Pinder  is the founder and CEO of ClearHealthCosts. She worked at The New York Times for almost 25 years as a reporter, editor and human resources executive, then volunteered for a buyout and founded...