Today in Times Square, this walking billboard for cancer treatment caught my attention.
I don’t know anything about this place, and this isn’t strictly about our core mission (revealing health care costs) but I found it interesting. This was posted on their Web site:
“Welcome to Radiosurgery New York. We are one of the leading centers for radiation and radiosurgery worldwide – having led the way with fractionated brain radiosurgery and been first in the Western Hemisphere with non-invasive Body Radiosurgery. Radiosurgery New York is dedicated to sophisticated radiation treatments. Our physicians have had extensive experience using non-invasive fractionated stereotactic radiosurgery – both in the brain and body, as well as prostate.”
It presents itself as a “new option” nearby on Broadway at 38th Street.
I found two things remarkable:
1. How often do you see a walking billboard for medical treatment?
2. Why was the walking billboard for cancer treatment smoking?