patient shark tank 1

Summary: shared the gold medal at the Patient Shark Tank competition at the New York eHealth Collaborative’s Digital Health Conference Nov. 18.



We tied for first in a pitch contest before an audience of several hundred influencers at this annual conference, held at Chelsea Piers in Manhattan.

Our co-winner was Nutrify, a diet planning tool used by hospitals, which is funded by deep-pocketed investors like Peter Thiel, co-founder of PayPal, and Eric Schmidt, former CEO of Google.

The “shark tank” motif, after the ABC show in which startups pitch venture capitalists as potential investors, is turned on its head: the theme is being useful for, and friendly to, patients.

“Patient Shark Tank is a different world entirely,” Stephanie Baum wrote in MedCity News, describing the competition. “The judges for the event held within the New York eHealth Collaborative’s Digital Health Conference this week weren’t investors, after all, but patient advocates. Hard questions were asked but criticism wasn’t a high priority.”

She added, describing us: “The company is run by journalists passionate about improving price transparency in healthcare.”

The Patient Shark Tank is the brainchild of Sarah Krug of Krug Health.

“Patient communities are emerging as key influencers and disrupting the healthcare landscape,” the Patient Shark Tank website says. “They are impacting strategies, policies, and setting the stage for new patient-centric innovations. Patients are now sought after thought leaders influencing the way healthcare systems think about and interact with patients and prodding them to improve the patient experience.

“Join us as ePatient judges rate innovations exclusively from the patient and caregiver perspective and innovators build the perspective of patients into the innovations designed to serve them….our patient panelists will ask targeted questions based on their experiences to understand how the innovation uniquely addresses patient needs.”

To learn more about the Patient Shark Tank, click here.



Jeanne Pinder

Jeanne Pinder  is the founder and CEO of ClearHealthCosts. She worked at The New York Times for almost 25 years as a reporter, editor and human resources executive, then volunteered for a buyout and founded...